Merchandise advertisements were sent out to Tyler, The Creator’s mailing lists following the release of his surprise album DON’T TAP THE GLASS.

Jessie Murph's direct-to-consumer merchandise advertisements ran from Sony Music Canada social accounts.

Miley Cyrus ticket giveaway sent to her international mailing lists for an exclusive one-night-only fan viewing session of the visual album Something Beautiful in theaters.

Ticket giveaway poster attached to Zara Larsson’s mailing list, encouraging sign-ups for international WhatsApp communities, driving first-party data capture.

Addison Rae's tour announcement encouraged the French audience to purchase tickets for her upcoming ‘Addison’ tour after stadium upgrades. Run from her international mailing list and SMS communities.

Miley Cyrus static assets were sent out to international mailing lists, encouraging audiences to sign up for tickets for the Something Beautiful visual album theatrical experience.