TIKTOK AND META UGC SPONSORED ADVERTISEMENTS
Promoted from various accounts under Sony Music ownership, depending on the project and artist.
Benchmarks and Reach
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UGC campaigns ran weekly depending on artist releases and touring averaging more than 25M views per campaign.
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Roster includes artists across Sony labels including Columbia Records, RCA Records, and Epic Records.
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Overall view-through rates ranged from an average of 30-45% on TikTok and Meta